Novelty Middle East, is a leading provider of comprehensive Lighting, Sound, Video, Truss, and Power services in the Middle East.

As a distinguished member of the Novelty Group and sister company of Novelty France, Novelty Middle East, their scope spans event service delivery, AV equipment rental, engineering, sales, installation, and maintenance of audiovisual equipment for a diverse array of occasions, including exhibitions, weddings, conferences, fashion shows, and concerts.

With a presence in Dubai, Dammam, and Doha, they offer solutions across the entire region, serving government entities, corporations, and esteemed agencies alike. Their illustrious portfolio boasts of landmark events such as the U.A.E Expo 2020, COP28 SUMMIT 2023, and exclusive exhibitions for luxury brands like Dior, Chanel, Gucci, and Louis Vuitton.